Course

Digital Marketing

Learn to grow a business online. Cover SEO, social media, paid ads, content, email and analytics, with live campaigns and practical assignments.

What you will learn

01Marketing fundamentals

Digital marketing basics, customer journey and planning

02Website basics

WordPress, landing pages and conversion basics

03SEO

Keyword research, on-page, technical and local SEO

04Social media marketing

Content, Instagram, Facebook, LinkedIn and YouTube

05Paid ads

Google Ads and Meta Ads, targeting, budgets and optimisation

06Email & content marketing

Newsletters, automation and content strategy

07Analytics & AI tools

Google Analytics 4, reporting and AI tools for marketing

Tools & technologies

Google AdsMeta AdsGoogle Analytics 4Search ConsoleWordPressCanva

Who should join

  • Students and graduates from any background
  • Business owners who want to market online
  • Marketing professionals going digital
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Start your Digital Marketing journey

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