Digital Marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to consumers. It encompasses a wide range of strategies and tactics, including search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click advertising (PPC), and more. A website focused on digital marketing should cover comprehensive information to help businesses and individuals succeed in the digital landscape.
Overview of SEO as the process of optimizing a website to improve its ranking on search engines like Google.
An overview of how businesses use social media platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok to engage audiences, build brands, and drive traffic.
Steps to develop a successful social media marketing strategy, including identifying goals, audience research, content creation, and performance measurement.